Frequently Asked Questions

Frequently Asked Questions2020-10-29T23:52:05+00:00
What does your service do?2020-10-29T00:43:48+00:00

We increase your profit by optimizing your prices, and save you time by taking on the tedious and challenging responsibility of managing prices! More specifically, our sophisticated pricing engine will analyze your ecommerce data and dynamically set prices for your products (subject to settings you control).  Read our dynamic pricing case study to see how we helped a successful online retailer.

How does your system work, exactly?2020-10-29T00:44:53+00:00

Our system works with your existing website and takes the laborious and challenging responsibility of managing prices off your hands. You simply install our app (aka extension) by clicking a link and grant us read-only access to your Google Analytics account. On a continuous basis, our solution analyzes your ecommerce data and determines price changes that will increase your profit.  Those price changes are small and incremental; not wild swings.  Furthermore, they are subject to various settings you control in the admin panel.  You can view the price changes and performance results in reports in the app.

For a more thorough discussion, read our white paper on dynamic pricing optimization.

How does your system set the prices for my products?2020-10-29T00:40:59+00:00

Using a sophisticated set of data models and your ecommerce data, Optivity(X) essentially determines demand curves for your products and customers. Based on that data and analysis, our system optimizes prices to maximize your gross profit. Optivity(X) learns as it acquires new data and continuously manages pricing in order to maintain and further increase your gross profit.  It’s worth mentioning that as our solution manages your prices, it makes small incremental price changes; not wild swings.  Of course, the prices our solution sets are subject to various controls you set in the admin panel.

For a more thorough discussion, read our white paper on dynamic pricing optimization.

How will I know that your system is helping me?2020-10-29T00:46:30+00:00

We provide a report showing the results of the optimizations.  Keep in mind that our system is self-managing as it continuously records data, evaluates results and adjusts prices accordingly.  Also, it’s worth mentioning that our solution makes small incremental price changes; not wild swings.

To see how we helped a successful online retailer, read our dynamic pricing case study.

Will I be able to see reports?2020-10-19T19:29:41+00:00

Yes! You’ll have access to reporting of price changes and performance.

How do I know you won’t set a price for a product too low or too high?2020-10-19T19:25:58+00:00

In the admin settings, you have several controls for price floors and ceilings.  Our system will not set a price outside of that range.  Also, it’s worth mentioning that our solution makes small incremental price changes; not wild swings.

Some of my products are subject to MAP policies, so can I still use your pricing optimization service?2020-10-19T19:22:46+00:00

Yes! You absolutely can. Our system is MAP compliant. It will not set your published prices below MAP. You have a few ways to maintain compliance:  1) The admin settings for price floors, 2) Product exclusion settings in the admin, 3) Provide us with a product list that includes MAP price levels.

Will your service create problems for me with Google shopping and other CSEs?2020-10-19T19:19:01+00:00

No, so long as your product feed utilizes the default price field in your store, our app (aka extension) ensures that the price a visitor clicks in Google shopping (or other CSE) is the same price they see when they get to your website.

Can I exclude products from being optimized and retain complete control of their prices?2020-10-19T19:15:20+00:00

Yes, in the admin panel, select brands, categories (types), or upload a list of SKUs to exclude. Keep in mind, however, that other admin settings give you control over the price changes that our solution makes.  Also, our solution makes small incremental price changes; not wild swings.

Will your service work with my existing store as-is?2020-10-29T00:30:59+00:00

So long as you are on a platform we support, yes.  You simply need our app (aka extension).  Note that our app (extension) is custom and not available on the public app store (marketplace).

Will your service slow down my website?2020-10-19T19:09:25+00:00

No, not at all.

Can your service work with a full page cache and other caching?2020-10-19T19:08:42+00:00

Yes. Optivity(X) was deliberately designed to work with caching – including out of the box caching and popular third party apps and extensions.

How much control do I have to hand over?2020-10-19T19:07:50+00:00

The  control you would delegate to us is setting your product prices.  While our solution takes on that responsibility, it operates within parameters that you control, such as price floors and ceilings you set in the admin.  Also, you have the option to retain complete control over the prices for any products that you choose to exclude from our service in the app’s admin.  It’s worth mentioning that our solution makes small incremental price changes; not wild swings.

Many ecommerce store owners tell us that managing prices is the bane of their existence, and they place a high value on off-loading this burden to us.

In terms of access, for Shopify, you would grant us collaborator access with permissions for apps only.  The other permission we need is read-only access to your Google Analytics account.  The data recorded there helps our solution determine the best prices for your products.

Are you going to overwrite my prices?2020-10-19T19:16:01+00:00

For the products that our solution determines should be changed, yes, we do.  However, we record and save your original prices and can restore them or provide them to you at your request.  If there are products you do not want our solution to manage, you can exclude them on the settings tab.  Also, it’s worth mentioning that our solution makes small incremental price changes; not wild swings.

Is it complicated to install Optivity(X) on my store?2020-10-29T00:33:30+00:00

No, it’s a simple one-click install of our custom app.  We should add that our app does not conflict with other apps or edit your theme.  Separately, we’ll also need read-only access to your Google Analytics account (which is one of the sources of data our solution analyzes).  It’s very unlikely you’ll need any help, but if you do, we’re here for you.

Note that our app (extension) is custom and not available on the public app store (marketplace).  We’ll provide you with an install link after you register.

How long does it take to get set up to start using your system?2020-10-29T00:35:31+00:00

Once you install our app, our system will analyze your traffic and purchase data. Within a few days, we’ll have your first round of price optimizations loaded, or if you prefer, ready for your review.

What is the process to start?2020-10-29T00:38:19+00:00

After you sign up, to start service, you simply click the link that we send you to install our app and also grant us read-only access to your Google Analytics account (which is one of the sources of data our solution analyzes).  It’s so simple that it’s very unlikely you’ll need help, but if you do, just let us know.  For more on the general process, click here.

Note that our app (extension) is custom and not available on the public app store (marketplace).

Are there any setup fees, cancellation fees, or other fees?2020-10-19T17:19:39+00:00

No, no and no. There are no fees outside of the monthly charge for our service.

Can I cancel anytime?2020-10-19T20:01:11+00:00

Yes, you can cancel at anytime, but you won’t want to!

How much does the service cost?2020-10-19T20:02:07+00:00

Pricing for Optivity(X) is easy – just a flat $499 monthly subscription. No upfront fees or setup costs.  Cancel anytime.  To view more info, visit our pricing page.

Can I find your app in the app store (marketplace)?2020-10-29T21:49:48+00:00

Our app (extension) is custom and not available on the public app store or Magento Marketplace. We’ll provide you with an install link after you register.

Do you have a free trial?2020-10-30T00:05:13+00:00

Yes, we have a 14-day limited free trial.*  You can test drive our solution for free and even get some optimized prices.  The free trial is a limited version of our dynamic pricing service.  We will only optimize a subset of products.  Optimizations that increase prices are excluded.  See the table below for more detail.


Free Trial Paid Service
Products Optimized Limited All
Use of custom app
Admin controls to manage price changes
MAP Compliance
Sales velocity analysis of products
Price optimizations for slow and non-sellers
Price and margin increases for under-priced products
Ongoing dynamic pricing to maintain maximum profit
Reporting

* Free trial request subject to Optivity(X) acceptance.